Patti Shank’s latest book, Write and Organize for Deeper Learning, is a great read for anyone who writes to help people learn: instructional designers, trainers, professors, tech writers, etc. The book explains 28 tactics to improve your writing. Following these tactics will help your readers spend more mental effort on actual learning rather than wasting mental effort figuring out your meaning. Each tactic is clearly explained with a brief description of why it’s important. While all the tactics are supported by evidence (and references are provided at the end), it never gets bogged down with theory or overly stuffy descriptions of research. The book is squarely aimed at practitioners who want to start writing more effectively today without wading through any fluff.
For experienced instructional designers and others who are already good writers, many of these tactics will confirm what you’re already doing. For example, you’re probably already determining your key points and using active voice. Those aren’t new tactics for me, and I expect some of this will be reinforcement for most readers rather than brand new content. I found the reminders helpful, and it will make me focus on some tactics I knew but hadn’t been using (like checking readability statistics).
I also find books like this helpful in justifying my decisions to clients. I will be pulling this book out again and referring to it the next time a client argues with me that their content is so serious that it must be written with a stiff, formal tone rather than a conversational, plain language style.
The book contains worksheets to help you remember and apply the tactics in your own work. In addition, the checklists and job aids make it easy to use.
This is the first book in a planned series called “Make It Learnable.” I’m looking forward to reading the next installment in the series.
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