Make Learners Care about Compliance Training
What if you could create compliance training that learners actually cared about? Use a worst case scenario to show the “why” behind the rules.
What if you could create compliance training that learners actually wanted to complete, that they cared about? Imagine creating courses that did more than check a box, that actually increased the odds that employees would follow the policy. To create compliance training that learners care about, they need to know both why and when the policies matter.
Compliance training is often boring
Compliance training is a common use for elearning. All those policies and regulations that affect our businesses need to be trained. Unfortunately, compliance training is often just a content dump with a narrator reading the policy, followed by some multiple choice questions to see if learners remember what they heard 5 minutes earlier.
This training can be so boring that organizations have to offer bribes (“You’ll be entered in a drawing!”) or threats (“Failure to complete this training may result in termination”) to cajole employees into completing the courses. In many cases, companies don’t even really seem to care if employees’ behavior changes due to the training. They just want to check a box that says, “we provided training” to cover themselves legally.
If you’re training food production workers on personal hygiene policies, you could simply list the rules. However, just telling people the rules isn’t always enough to convince people to follow them. Have you ever driven faster than the speed limit—even when you knew what the limit was? Knowing the rule isn’t always enough.
Use a worst case scenario
Instead of focusing on just the policies and regulation in abstract, engaging compliance training focuses on when employees need to follow those policies and why they matter.
To show the “why,” start with an example of what can happen if they don’t follow the policies. In the case of food safety, it’s easy to imagine a worst case scenario with a nationwide food recall.
What could other worst case scenarios be?
- Ethics: A scandal that causes a company’s stock to drop
- Safety: An injury
- Security: A breach that results in data loss and all the ramifications from that
For any compliance training topic, there’s a consequence if the policy isn’t followed. That consequence can be your opening scenario that draws your learners into the story and gets them emotionally involved.
An example with interactive video
A great example of this technique is The Lab: Avoiding Research Misconduct. This is an interactive video you can play from the perspective of different characters. The story starts with “a very bad day,” where news reporters are interviewing a supervisor about misconduct. Right from the start, you see the consequences of poor decisions. As a learner, you get the opportunity to go back in time to see how those decisions were made and try to avert disaster.
You might not have the resources to hire actors and film scenarios in multiple locations like this, but you could still provide this kind of setup. It’s easy to mock up a newspaper headline like the one above or a fake website screenshot with trending news.
What if your worst case scenario would be internal, like an employee losing sales or being placed on a performance improvement plan? In that case, even a photo of an unhappy manager with voice over or text explaining the consequences can be effective.
Why it works
The worst case scenario gets learners attention because it shows them why the policy or regulation matters. Instead of the compliance training being just a box to check off, it’s teaching them how to be a hero and prevent a disaster.
It’s important to show these consequences and not just tell them. Simply telling people, “Failure to comply with personal hygiene policies could result in a food recall,” doesn’t have the same emotional impact as showing them a fake headline about a recall for contamination.
Show the “Why” and the “When”
Starting with a worst case scenario is the “why” for a policy. In another post, I explain how to focus on the “when” in your compliance training so employees recognize situations in which the policies apply.
Originally published 3/10/2016. Updated 7/6/2020.
16 thoughts on “Make Learners Care about Compliance Training”
Love these ideas, Christy! Looks like the link to the video is no longer active. Any chance we could get an updated link?
I just clicked the link, and then clicked “View Full Version.” Looks like the link and scenario are both working. Perhaps you can try in another browser?
Got it – thanks!
Hi Christy – Some fantastic creative startegies around embedding a narrative into the training to create not only engagement but also help with learning and memory. Thank you for sharing so generously! Hyacinth Steele, thinkdesign
Thanks, Hyacinth! We are lucky to work in a field where so many people share generously. I have been helped by many others, and I think it’s important for me to pay that forward.
Full agreement Christy! When I tell someone that I’ve written compliance courses and they make the “Ewww!” face at the thought, I explain that my compliance training involves people making choices in a realistic situation–sometimes under customer or peer pressure–and what results from those choices. Like you, I’ve used the newspaper headline. In one case, it appears inside an employee’s thought bubble after hearing his manager explain possible consequences to the company and to the employee’s professional reputation.
The thought bubble technique is another good one for showing consequences to reputation. I like that idea as well. One of the reasons I like The Lab example I shared above is that you can see the thought processes of different characters. Seeing what’s going on from different perspectives is also beneficial in shifting attitudes.
Love it! You know how to create interesting courses – this I know, from voicing them. 🙂 Keep on doing the great stuff you, do, Christy!